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So Why Should You Market Digital Info Products
That
You
Deliver to Your Customers on CD or DVD's?
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First of all, a CD, DVD or a printed manual has a higher
perceived value. You can price your product a lot higher only by
burning it to a CD or DVD. You can even sell that
version alongside your digital version, or as an upgrade. Not bad
for a CD, DVD or a printed manual worth 0,50$! People will always put more
value on things they can see
and touch.
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The fact that the CD, DVD or Manual itself is a
physical product is indeed a great advantage. A single eBook can
be forgotten pretty fast in a full hard drive, but they will see
your CD, DVD or Manual again and again lying on their desk or
their coffee table. Just make sure your brand and web site address
are clearly written on the label so they remember where it comes
from, and you'll have an ad directly in your customer's home that
will last for years.
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Also, believe it or not, the fact that they
have to wait for your CD, DVD or Manual is a great advantage. They
will have time to get excited about it and wonder each day as they
check their mailbox if they received it already. When it's finally
there, they have the pleasure of unwrapping a package that was
personally sent to them, taking out their precious CD and putting
it in their computer. That's a lot more involved than a simple PDF
file, and they are a lot more likely to remember it.
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You Can Charge More For Physical Products such
as CD's, DVD's and manuals because it is a tangible product that
you can actually hold and touch as apposed to digital products
that you download off the internet.
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You can also take advantage of the package
itself. You're already sending out a package, so what's stopping
you from putting more promotional material in the envelope? It has
a lot more impact than an email and you can be sure your customer
will look at it. A few cents more to send a mailing to a qualified
prospect is a no-brainer. And you're building a list of home
address instead of email address, which is a lot more valuable.
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Low Refund Rate. You will have very few refunds
because it is a physical product that your customers will want to
hold on to.
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As you can see, selling your products on a CD
has a lot of advantages for your business and can help boost your
income. Beside, since all computers have CD burners and CD are so
cheap, what could be the harm in trying? You could propel your
business to the next level with your
brand-new offer!
I welcome all
Questions? Support?
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